As a kids first company, tonies is conscious of our impact on children with our products, as well as our business actions. This impact brings with it a responsibility for the decisions we make regarding our environment and the people who live in it. We're a constant work in progress and believe that only those who honestly name their own weaknesses can improve on them. That's why we're determined to do our part to raise confident, open-minded individuals who positively influence the world they live in. Where we begin with this is in having sustainability flow through our processes and our social actions.

On Earth Day 2022, tonies kicked off immediate action by partnering with Treedom to plant trees across 14 countries with active tree planting projects. A contribution from every online sale globally for 1 week was collected and invested into these active projects to kick off the “tonies forest”. This forest is tonies’ commitment not only to the communities the planted trees belong to, but also to the children who will be able to see continuous growth of the tonies forest through ongoing tree planting initiatives.