Tanzania

Madagascar

Kenia

Haití

Guatemala

Ecuador

Colombia

Camerún

Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field.From the early 1950s, colourful stones kindled his creativity when the Nepalese king and queen commissioned from him jewellery to match the court saris.Drawing inspiration from vivid, shimmering silks, he mirrored their hues with an almost infinite palette of sapphires or diamonds.This passion was joined by a quest for the sunlight that illuminated his childhood in Argentina. Both influences shaped his work, the latter forming a leitmotif, almost becoming his muse.Fred Samuel’s natural aesthetic sensitivity, together with his radical view of jewellery as part of everyday life enabled him to build a brand as timeless as it is distinctive.Today, Maison FRED honours its founder’s unquestioning love of sunlight and colour with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility. True to its origins and its founder Fred Samuel, Maison FRED is a committed house.Concerned with its ecological footprint, the brand is proud to partner with Treedom.

FRED

"One to TREE" was selected as one of the 3 winners of DARE, an internal innovation competition by LVMH.This project aims to provide our customers an option for gift wrapping, with the hope to help reduce waste and protect our planet.As a token of our thanks, the customers are given a tree of their choice, and our Maison will plant it for them.

Árboles

One to TREE by LVMH Árboles