The Forest
The "Coffee Break Becomes Viral" is a simple act of kindness that supports a healthier, more sustainable mindset.It plants an idea of responsibility and fosters a culture of sustainability.How does this Menarini initiative work? You receive six coffee trees: one for yourself and five to be shared with 5 colleagues, so, through six degrees of separation, the impact is massively amplified.The "Coffee break becomes viral" project creates a ripple effect that promotes a green culture through the Menarini community.With this initiative, we’ll be offsetting the CO2 emissions related to Menarini participation in major 2024 international congresses like ERS, ESC, and EASD.Together, let's cultivate a sustainable future and inspire change for a healthier planet.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
79.95 t* of CO₂
