The Forest
Within the framework of Making Cosmetics and in-Vitality, a project takes shape in Lombardy that goes beyond the events themselves and becomes a tangible expression of vision and responsibility: the Foresta 360. In the heart of Milan, where every year the key players of the cosmetics and nutraceutical industries come together, 200 trees will be planted, carefully selected also for their connection to the world of natural ingredients. A concrete gesture that unites environmental regeneration with the future of industrial supply chains, turning nature into the starting point for new research and innovation. The Foresta 360 embodies a complete, living and circular idea of sustainability: a 360-degree approach that embraces environment, innovation, people, and relationships. A growing ecosystem that gives shape to real networking, built on meaningful connections between industry, science, and nature. More than an environmental initiative, it is a lasting symbol — a place that shows how value can grow from the land, and how a shared vision can shape the future of beauty and wellness. An initiative that takes root today to generate impact in every direction of tomorrow.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
0 kg* of CO₂