The Forest
To celebrate our 25th year in business we are planting 250 trees in Columbia. To engage our employees as well as customers, each tree has been given its own QR code which we will distribute to every office, each new employee, customers and at events. The QR codes allow us to connect to a webcam which will show us one of the 250 trees, allowing us to watch our digital forest grow and flourish. This collaboration forms part of our Corporate Social Responsibility strategy and reinforces our commitment to sustainability.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
435.95 t* of CO₂
