The Forest
We believe that real innovation comes out from the meeting between technology and humanity and that the best results are achieved when the best minds meet the best resources and the best working environment. The heart of our success are our employees, who move together in one direction: the union of all these elements is the ground of our vision of Industry 4.0 and the Smart Paintshop project.The new plantation of 1,300 trees in Kenya is dedicated to this project: because innovation is also respect for the environment.We believe in innovation, because we can only predict the future by creating it.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
749.70 t* of CO₂
