The Forest
The Crane Forest symbolizes the bond between earth and steel, nature and industry. A forest that grows with every crane sold by Lifturn, where each tree is a gesture of renewal and respect—for the planet, for the client, for the future.The Crane Forest is Lifturn’s corporate forest, created to express a simple yet powerful idea: every crane that rises again is matched by a tree that begins to grow.Its name blends two vertical worlds—cranes, symbols of human effort, and trees, symbols of life—into a dialogue between industrial reuse and environmental regeneration.Each time Lifturn sells a used tower crane, trees are planted and gifted to our clients.The Crane Forest is more than a collection of trees—it’s a vision.It is the tangible sign that even a technical, industrial sector can help build a more sustainable future, giving new life to machines and to the earth.Each tree is part of a story of change, each root anchored in values like responsibility, care, and foresight.The Crane Forest grows with us, with our clients, and with those who see in “used” not the end, but a new beginning.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
28.38 t* of CO₂
