The Forest
One of the major emergencies that we currently face is global warming due to carbon dioxide emissions. One way to counter this phenomenon is to contribute to the forestation of our planet. For this reason Genus, on behalf of greenUS, its new line of hair products, has decided to create its own forest with Treedom.
The greenUS Forest embodies greenUS values which are expressed through its products containing natural ingredients (over 90%), the choice of recyclable packaging and corporate initiatives with a clear "green" imprint to actively contribute to a more natural, more sustainable, more green...US world.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
67.44 t* of CO₂
