The Forest
In line with our interest in environmental sustainability, we are growing trees together with Treedom to cultivate the future. Today they are saplings, but tomorrow our trees will offer food, shelter, and income-generating opportunities, while also contributing to removing CO2 from the atmosphere. Planting trees in cultivated lands, entrusting them to local farmers, is a solution that brings multiple benefits: from increased biodiversity to reduced erosion and soil enrichment. Local communities take care of the trees over time, develop new skills, and build a sustainable future from both an environmental and economic point of view. This is why growing trees today means cultivating tomorrow.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
131.73 t* of CO₂
