The Forest
In the heart of Guatemala, extraordinary things are happening thanks to the Doña Lucero project. With the goal of supporting Guatemalan women entrepreneurs and promoting sustainable ecosystems, we are creating a new forest. This forest will consist of 600 trees, a testament to our commitment to environmental conservation and local social and economic growth.Each tree planted is a symbol of hope and rebirth for Guatemalan women who work tirelessly to improve their lives and their communities. This forest will not only help combat climate change, but also provide vital resources and habitat for local wildlife.This initiative embodies the union of environmental, economic, and social sustainability, demonstrating how we can work together for a better future. With this new growing forest, we are laying an even more concrete foundation for a greener and more equitable world for all.“A falling tree makes more noise than a growing forest.” (Lao Tzu)
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
55.00 t* of CO₂