As a brand, we believe that we can all make a difference, even with small actions. When we put all of those individual efforts together, and come together as a community, we can create real change and make bigger steps in the right direction. Our products are registered with The Vegan Society™ and PETA-certified. We are using carefully-selected ingredients and strive for responsible sourcing and our packagins is made of 80% post-consumer recycled plastic.Authentic Beauty Concept is sold in selected partner hairdressing-salons in more than 33 countries worldwide. Find out more about the brand on our website:www.authenticbeautyconcept.com and our Social Media Channels:Instagram: @authenticbeautyconceptFacebook: AuthenticBeautyConcept#authenticbeautymovement #DOYOURBIT