The Forest
Throughout his evolution, Man has always striven to improve his performances. Physical, mental, individual and collective performances. He has done so through hard work and sacrifices, to test and push himself to the limits. Nowadays, all these is not enough. We need to take into consideration that the exasperated research of new performances is causing irreparable damages to the very ecosystem that stands around us. This extreme drive for ever better performances is killing Nature. There is no easy solution to find the right balance. The #Greenperforming Forest by MITI is created striking a balance between our goals and the needs of the natural environment, considering technology and research as valid means to achieve a better balance with the nature and believing that the personal example is a driving force of collective change.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
1,367 t* of CO₂
