At Host Milano, coffee emerges from the cup to transform into culture, applied science, experiential design, and a powerful strategic tool for the entire foodservice and hospitality world. The international event, a reference point for the Ho.Re.Ca. sector, confirms its status as a global crossroad where visions, expertise, and trends intersect, and where coffee takes centre stage amidst technology, business, and training.The series of talks curated in collaboration with M25 Consulting under the title “Beyond the Cup” will gather stakeholders, entrepreneurs, academics, and industry specialists to offer a unique and high-content overview of the thousand faces of contemporary coffee.HOST TALK BEYOND THE CUP is a schedule of 25 round tables and 60 speakers brought together by Luigi Morello, Advisor & Founder of M25C, with the aim of creating a system and bringing culture and content to the entire foodservice supply chain, with a particular focus on the world of coffee.HOST TALK BEYOND THE CUP features 25 roundtables and 60 speakers, connected by Luigi Morello, Advisor & Founder of M25C, with the goal of creating synergy and bringing knowledge and value to the entire foodservice supply chain, with a special focus on the world of coffee.