In Musure, we understand fashion as a way of self-expression. The idea behind the brand is simple: co-create with you high quality, timeless and exclusive pieces that allow you to celebrate your uniqueness and consume fashion in a more sustainable way.


The fashion industry is the second largest polluter in the world. One of the main reasons is the overproduction and overstocking, which results in an increase of wastage. In order to avoid overproducing, we involve you on our design process since the beginning, so we can produce exactly what you are looking for. We do not aim to promote quick trends. Instead, we aim to co-create exclusive pieces that don’t become obsolete with the changing of seasons. By co-creating customized pieces that people really connect with, they become an integral part of our customer’s wardrobes for years to come.


Our designs are very limited since we use surplus fabrics coming from designers, factories or Couture Houses. This allow us to give a second life to precious fabrics that would otherwise end up in landfill.


As another step towards a more sustainable world, we have joined Treedom. By growing our own forest, together with our consumers, we will protect the biodiversity, support the local communities and contribute to the reforestation and absorption of CO2. This action is part of a bigger plan whose final commitment is to be able to develop, in the near future, a more environmentally friendly brand.

Musure

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