The NATURALBOOM forest project is promoted by the “NATURALBOOM for Treedom” digital campaign which translates into an exclusive limited edition pack. NATURALBOOM has created its "NATURALBOOM for Treedom" box to involve its customers in the task of safeguarding the planet. Those who buy the special pack will receive their own papaya tree as a gift, one of the 8  ingredients of the first Mental Drink in the world, planted in the "NATURALBOOM Forest", a symbol of the company's concrete commitment to the planet.