The Forest
Nook's “Curly Forever” forest of mango and avocado trees was created to celebrate and give back to nature the active ingredients contained in our 7 curly and wavy hair care products. Planting these trees means activating a virtuous process that combines beauty, sustainability and concrete commitment: on the one hand we compensate CO₂ by contributing to the health of the planet, and on the other we support local communities, creating job opportunities and development. A small gesture for your curls, a big step for the Earth.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
120.00 t* of CO₂
