Tanzania

Madagascar

Kenya

Haiti

Guatemala

Ecuador

Colombia

Cameroon

Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field.From the early 1950s, colourful stones kindled his creativity when the Nepalese king and queen commissioned from him jewellery to match the court saris.Drawing inspiration from vivid, shimmering silks, he mirrored their hues with an almost infinite palette of sapphires or diamonds.This passion was joined by a quest for the sunlight that illuminated his childhood in Argentina. Both influences shaped his work, the latter forming a leitmotif, almost becoming his muse.Fred Samuel’s natural aesthetic sensitivity, together with his radical view of jewellery as part of everyday life enabled him to build a brand as timeless as it is distinctive.Today, Maison FRED honours its founder’s unquestioning love of sunlight and colour with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility. True to its origins and its founder Fred Samuel, Maison FRED is a committed house.Concerned with its ecological footprint, the brand is proud to partner with Treedom.

FRED

"One to TREE" is a pilot project born from LVMH's intrapreneurial innovation programme - DARE (Disrupt, Risk, Act, Dare to be an Entrepreneur)."One to TREE" was one of the 3 winners of DARE which took place in Tokyo in November 2019.This project aims to provide our clients new options for gift wrapping with the hope to help raise awareness, reduce packaging and the use of natural resources.With "One to TREE", our Maisons will invite our clients to advocate for the environment together in turning the classical art of gifting into an act of giving.

Trees

One to TREE by LVMH Trees