Kenya

A forest, featuring about 10.000 mango, banana, macadamia, African cherry and avocado trees to be planted in Kenya in 2018.&nbsp; The initiative won’t only have a positive impact on the natural environment, but it will also benefit the people living in the area, which will have the chance to work in the plantation and also to fulfill their basic food needs with the fruits.&nbsp; &nbsp;In order to raise awareness on social responsibility, Pinko created an exclusive T-shirt, crafted from Italian organic cotton and sold in an eco-friendly packaging, which will promote the project on a global scale.The minimal T-shirt style encourages consumers to take action by inviting them to fill in the gaps with their own social promise. Pinko actually pushes them to ask themselves – What do I want to? And, what am I going to start with?&nbsp;The brand’s goal is to show how simple gestures, like customizing a T-shirt, can have a positive impact on the future of the planet. “This initiative is only the firs step of a long path Pinko will make to build a strong set of social values which are extremely relevant for the younger generations, that are more and more environment conscious.

Pinko forest

PINKO is an independent Italian fashion brand with creative flair and an innate attitude to beauty. Creativity and quality are core values. Keen attention to a modern world, innovation in every aspect of the business, a strong sense of sharing and a transversal idea of style have led over the years to success at the international level.&nbsp;The Pinko Headquarter is a complex of approximately 15,700sq and it has been designed around the idea of a ‘green factory’, an eco-friendly structure created to provide a good working environment.Particular attention was paid to the green context in which the site is and to its sustainable development. The greenery that surrounds and protects the site – approximately 16,000sq of vegetation represents not only a natural connection with the surroundings, but also a great source of pleasure as well as an investment for the preservation of the environment.The building features also a vast extension of the of the roof terraces – over 3000 square meters – acting as a natural thermal filter against thermal dispersion. Patios protects the area against overheating and also help to maintain the balance within the micro-environment of the complex.

Trees

10,000

4,000 t*

1

1

0

Pinko Trees