Italy

Welcome to the Philip Morris MTB Forest!We are in the valley of the Alcantara river, on the slopes of the fortress of Taormina, in Sicily. The valley is green and luxuriant, rich in natural waters with a lava soil resulting from thousands of years of Etna eruptions.The forest is part of the “Green Work Experience for Autistic People” project with a dual purpose: to promote the improvement of the landscape through the new planting of trees and socialization through the work of young people suffering from autism spectrum disorders. We will plant 365 pomegranate trees of the Mollar de Elche variety, a plant of great effect and high productivity. The fruit externally is light red with yellow shades, internally it is light red, has a medium-large size, a rounded shape and is resistant to manipulation. It ripens around mid-October and has a very sweet and pleasant taste. The seedlings, when transplanted, are about 40 centimeters high, and they touch the ground for the first time. We start from here… A tree a day that testifies our true commitment, our will to change things,&nbsp; one day at a time.

PM MTB Forest

As a tobacco company, we have a special responsibility when it comes to sustainability.We strive to continuously improve the sustainability of our business and also contribute to global sustainability.For us, sustainability begins by addressing the negative impacts on the health of our products by developing and marketing potentially less harmful alternatives to cigarettes, while managing our environmental and social impacts through our operations and the entire value chain.For this reason, we thought that the best gift for all of us was a concrete help to improve the environment in which we live, planting 365 trees. A tree a day that testifies our true commitment, our will to change things, one day at a time.

Trees

PM MTB Trees