Kenya

Italy

With the TREEDOM project, SCREEN has created a forest that brings together beauty, social responsibility and environmental protection. Trees planted in Kenya and Italy involve local organizations committed to sustainable development, from reforestation to the support of farming communities. The SCREEN forest includes different species – such as avocado, macadamia, moringa, neem, banana, passion fruit, hazelnut, lentisk and wild olive – selected for their environmental, agricultural and social value. Through projects such as MKEC Embu, Africa IPM Alliance, Highlands Environment, Noccioli Tuscia and Ramarro Onlus, SCREEN helps generate concrete benefits: CO2 absorption, biodiversity protection and new economic opportunities for local communities. This forest represents the brand’s tangible commitment to a more sustainable future, where every tree is an investment in the planet and in the people who live on it.

SCREEN Forest

SCREEN is a proudly Italian brand born in 1992 and today one of the leaders in the haircare sector, with a complete line of coloring, washing, conditioning, styling and finishing products for professional use only. One of its main assets is a training activity led by its Artistic Team in a 6,800 sqm educational center.Constantly seeking innovation and evolution in the haircare and beauty world, SCREEN is increasingly focused on sustainability as a key asset. Aware of the importance of this issue and of its social responsibility, SCREEN has chosen an approach for the future in which product design, sourcing, formulation development and packaging choices are imbued with added value in terms of sustainability.Recycled packaging, 100% recyclability of every component, and innovative formulations that use natural ingredients wherever possible, or are otherwise sustainable with a keen focus on environmental resources and their consumption: this is the future for SCREEN.Always focused on delivering high-level performance and professional results, essential to support the continuous experimentation and research of hairstylists in Italy and abroad.

Trees

250

60.20 t*

1

2

0

SCREEN haircare Trees