Yakult signed a three-year agreement with Treedom to plant 10,000 trees, as part of its social responsibility program in Europe.

This initiative blends environmental sustainability with human connection: the first trees planted were gifted to employees around the world, strengthening their sense of belonging to the company’s values—no matter the distance.

For the launch of the sustainable GuessEco collection, made with recycled and low-impact materials, Guess created the BE(LEAF) IN CHANGE campaign.

Customers who purchased an item from the collection, either in-store or online, received a tree as a gift—a symbol of tangible change. A total of 1,000 trees were planted for employees and 4,000 for customers on Earth Day, creating a shared forest of sustainability and commitment.

Nespresso involved both customers and employees in a meaningful and symbolic initiative: planting coffee trees in Colombia, Kenya, and Guatemala—countries where much of the company’s coffee originates.

Customers were invited to virtually visit the forest and help it grow by planting new trees, while employees received a tree as a gift to celebrate Nespresso’s certification as a B Corp.

Business Plane Network plants one tree for every delivery, naming it after the shipment number to ensure full transparency.

Customers receive a link to their tree and can follow the growth of the forest over time. The project was shared through original content on social media, including a video filmed during a visit to Treedom’s headquarters—an opportunity to connect and share the spirit of the initiative.

Aquamed, distributed by Acquafarma, launched an initiative to plant a tree for every product sold.

Each customer receives a pop-up card with a unique code to redeem their tree, creating a personal and engaging experience. The project was shared on LinkedIn and through online campaigns, highlighting the connection between the product and care for the environment.

American Express invited "Carta Verde" holders to redeem a tree through a dedicated code.

A simple yet meaningful experience that gave something new and thoughtful back to customers. The initiative strengthened digital engagement while reflecting the brand’s values of care and responsibility.

Casa Optima has created its own forest by involving all group's brands, with an initial milestone of 3,500 trees planted by 2023. They have now reached 6,000, and the project will grow to 7,500 trees by the end of 2025.

In 2024, the forest grew with new coffee trees included in the company’s Christmas hampers—featuring 800 packs of Caffè Dona Lucero, produced from coffee harvested from Treedom trees in Guatemala. Dona Lucero was also the 2024 highlight of Treedom’s offering for companies, combining storytelling, product experience and traceability into one tangible gift.

In 2023 and 2024, FI Group celebrated the holiday season by planting trees with Treedom and creating its own forest.

Each tree was paired with a personalized e-card bearing the message “Helping Trees Grow”, a nod to the company’s claim: “Helping Ideas Grow”. The campaign was shared across social media using the hashtag #HelpingTreesGrow, with content that highlighted the gesture during key moments of the season.

To mark World Oceans Day on June 8, 2024, Emporio Armani Eyewear partnered with Treedom to plant a forest of 3,000 mangroves, alongside the launch of a new line of bio-based eyewear.

The initiative was supported by a dedicated communication campaign and featured in themed window displays at three Salmoiraghi & Viganò flagship stores—linking product innovation with awareness and meaningful action.

Fabbri 1905 partnered with Treedom for a project linked to its iconic product, Amarena Fabbri. The packaging features a special label with stylized trees, the message “Amarena Fabbri for a greener future,” and a brief project description alongside original recipes.

This initiative is part of a broader path, documented in the 2023 Sustainability Report, published ahead of regulatory requirements.

For the launch of its capsule collection, Harmont & Blaine planted 1,250 trees in Ecuador.

Each item is tagged with plantable seeds and a QR code linking to the brand’s digital forest.

The campaign ran in stores, online, and on packaging, engaging customers through CRM, videos, influencers, and in-store activations.

To celebrate the new year, Esseco renewed its commitment with Treedom by planting trees worldwide for three years.

The initiative was shared through a digital card presenting project data to clients and partners. The gesture also reached employees globally, who received a holiday gift, strengthening belonging and collaboration.

Chromavis committed to planting 72,000 trees over four years, gifting trees to employees during special occasions and as rewards for company initiatives.

Each year, the company shares internally the number of new trees planted and their CO₂ absorption, reinforcing the shared value and responsibility behind the project.