The Forest
The NATURALBOOM forest project is promoted by the “NATURALBOOM for Treedom” digital campaign which translates into an exclusive limited edition pack. NATURALBOOM has created its "NATURALBOOM for Treedom" box to involve its customers in the task of safeguarding the planet. Those who buy the special pack will receive their own papaya tree as a gift, one of the 8 ingredients of the first Mental Drink in the world, planted in the "NATURALBOOM Forest", a symbol of the company's concrete commitment to the planet.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
88.15 t* of CO₂
